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Annie Crawley Attends DEMA 2009

Friday, 23 October 2009

DEMA SHOW 2009

Come and visit Dive Into Your Imagination at booth 774 from Wednesday November 4th through Saturday the 7th at the Orlando Convention Center in Florida. Dive Into Your Imagination will be exhibiting and speaking at DEMA 2009. Dive Into Your Imagination is committed to changing the way a new generation views the Ocean. If you are a dive professional, you can still sign up and attend the show. Annie Crawley, founder of Dive Into Your Imagination, will be giving five seminars, sign up today! Visit booth 774 and say the magic word, �Imagination� and you will be entered into a special give away!

Annie�s schedule:

Wednesday November 4th
11:00-11:45 
Image Resource Center Main Stage
Underwater Video Basics

With the explosion of video cameras and desktop editing programs, becoming a filmmaker has never been so much fun and so easy. This presentation will introduce you to what is needed to plan, shoot and edit a short film!

Wednesday, Nov 4th
3:00pm - 4:15pm
Room S210AB
Using Web-Based Video to Promote Your Diving Business

Video is the next photo and Annie Crawley is going to teach you strategies to promote your diving business through the internet! There is no separation between a video and a photo camera now because cameras now shoot either format. You can use a point and shoot or a professional system and achieve amazing results! We are in the age of multi-media and are experiencing a technological revolution. This seminar will introduce you to all of the ways you can harness the power of video for your website, your clients and social media marketing. Social Media Marketing is the wave of the future. It�s free and easy once you understand the tools you need to get involved.

�You don�t have to be great to get started, but you do have to get started to be great!�

Facebook, YouTube, Vimeo and Twitter are sure-fire ways to create maximum exposure, and it is easy because you can get every single one of your students and customers involved! In addition there are sites within the Scuba Industry such as ScubaBoard and DiversOne for these purposes too! Social Media differs from traditional media because viewers actively click on what they want to watch, they are in control. Annie Crawley gives away tips and tricks for you to brand your internet videos while showing you how to get a team involved. She will teach you the importance of strategy before you implement your program! As video becomes more and more popular, businesses are able to use video blogs and websites to spread the word about their business through helpful content. You will also learn how to get your existing clients involved to help you create some viral videos within your community!
You will learn the basics of how to get a program started whether you are a divemaster or instructor wanting to start a program for your classes, or if you are a dive shop owner and want to learn how to set-up a program for you shop. Using real life examples you will see some incredible success stories!

Annie is passionate about helping others realize their potential. You want to be present to learn how you can harness the power of video to promote your diving business!

Thursday, Nov 5th 
12:00pm - 1:00pm 
Room S320H 
Getting a New Generation to Love the Ocean

The future of our Ocean and the SCUBA Diving industry are in the hands of our children. Remember how Sea Hunt and Jacques Cousteau influenced you? Let Annie Crawley, founder of Dive Into Your Imagination, show you how to reach the next generation of divers. By generating a love of the Ocean in the young, they grow up wanting to become certified scuba divers and protect the Ocean. During economic troubles, adults sacrifice for their children. Learn how you can create a program to reach out to your local schools, boys and girls club and create news worthy programs promoting your business.

Statistically we know that scuba divers fall off when they start having families and then often it takes them years to find their way back to the sport they love. By creating a program with continual outreach to the next generation within your community, you can create a continual stream of customers. By getting children to love the water, they grow up wanting to learn more and kids always get what they want! Find out how you can capitalize on a new revenue stream for your business!

Friday November 6th 
3:00-3:45
Image Resource Center Main Stage 
Advanced Lighting Techniques

Once you understand the basics of your red filter, you must think about light underwater. The best light source you can use during the day is absolutely free, our sun. It truly is magic to add light to a reef scene at just the right time of day so that you can balance the sun and artificial light. This seminar walks you through lighting techniques for underwater video so you can capture the best images possible!

Saturday November 7th
1:00-1:45
Image Resource Center Main Stage 
Top Ten Shots You Need to Master to Create A Great Program

Shooting and editing go hand in hand. In order to create a great visual story, you need to know how to tell the story through the shots you take. During this seminar you will learn how to create the top ten shots needed to create any story!

Media Contacts:
Lauren Harper 
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Annie Crawley 
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805-453-1947

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